24kgoldn, Lil Tecca - Prada (official Video) -

Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production

While the song focuses on the luxury brand, 24kGoldn stated in an interview with Hypebeast that the deeper message is about confidence, growth, and change . Song Context & Chart Impact 24kGoldn, Lil Tecca - Prada (Official Video)

Are you interested in seeing some of the featured in the video? Released on , the official music video for

The track was first performed live at the Governors Ball Music Festival in September 2021, just weeks before the official release. The track was first performed live at the

The storyline begins with the pair attempting to pick up girls unsuccessfully while dressed in surprisingly "nerdy" Prada outfits, eventually transforming into confident "ballers" as they flex their luxury gear.