The paper examines how animated characters in television commercials influence children's brand awareness and buying behavior.
The video file is likely a digital artifact, such as a presentation, a recording of the animated advertisements analyzed in the study, or a file from a repository associated with this specific research. Evaluating Advertising Effectiveness of Creative Television 73362-_1675989918.mp4
"Effectiveness of Animated Spokes Character in Advertising Targeted to Kids". The paper examines how animated characters in television
Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, and Abdul Rahim. such as a presentation
Originally published in 2016 and archived as MPRA Paper 73362 at the University Library of Munich .
The paper examines how animated characters in television commercials influence children's brand awareness and buying behavior.
The video file is likely a digital artifact, such as a presentation, a recording of the animated advertisements analyzed in the study, or a file from a repository associated with this specific research. Evaluating Advertising Effectiveness of Creative Television
"Effectiveness of Animated Spokes Character in Advertising Targeted to Kids".
Komal Shuja, Mazhar Ali, Munazzah Mehak Anjum, and Abdul Rahim.
Originally published in 2016 and archived as MPRA Paper 73362 at the University Library of Munich .