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A genuine image of a good person is built on rather than curated moments. It is often tied to "inner beauty"—the practice of being kind and helpful without needing an audience.
A "good person" image can be viewed through two very different lenses: the used to hide manipulation and the genuine expression of character. The Performance: Image as a Shield
When confronted with harm they've caused, they may use their "good" reputation to play the victim and make the other person feel guilty for questioning them. The Reality: True Character