Collectors often categorize figures by their "scale," which determines their physical size:
: The term "action figure" was coined by Hasbro in 1964. To avoid the stigma of boys playing with "dolls," Hasbro marketed the 12-inch G.I. Joe as a rugged soldier with 21 points of articulation, forever changing the toy industry.
: Major players like Hasbro , Mattel , and NECA continue to dominate the field, producing iconic lines based on Transformers, Marvel Comics, and He-Man. Common Scales and Types