Adjacency Link

Google Ads' Content Suitability Report includes specific "adjacency reporting" for YouTube Shorts, showing the impression volumes for content immediately before and after your ad. 2. Business Strategy

A or Adjacency Scan is a tool used by leadership to find new growth opportunities. adjacency

To ensure "brand safety" by verifying your ads aren't running alongside controversial or upsetting content. adjacency

About the “Content suitability” report - Google Ads Help adjacency

In digital advertising, an or Content Suitability Report helps advertisers understand what content their ads appeared next to.

Research from McKinsey suggests that companies expanding into these nearby areas can generate higher shareholder returns than their industry peers. 3. Data Science & Programming