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Visually appealing, narrative-driven videos (short stories) are the most popular format to gain traction. 2. Platform-Specific Content Strategies

Creative and humorous posts dominate shareability. amber_cumming.mp4

Audiences increasingly prefer raw, behind-the-scenes, and authentic content over highly produced brand content. amber_cumming.mp4

Real-time engagement is rising as a way to build authenticity. 4. Best Practices for Content Producers How Gen Z uses social media and what that means for brands amber_cumming.mp4

Challenges and interactive polls increase user participation.