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Sarah visits the AT&T Official Site and sees a "Buy One, Get One" offer for the latest iPhone. She imagines getting a new phone for herself and "giving" one to Leo.

Almost all BOGO deals require at least one brand-new line of service.

You must buy the phones on a long-term payment plan (typically 36 months). at&t buy one give one

At the store, the rep explains that while the second phone is "free," it requires Sarah to add a new line to her account. Since Leo is already on her plan, they realize they can't just upgrade his existing line to get the deal; they would have to create a third line or have Leo switch from another carrier to qualify.

They decide to move forward by adding a line for their younger cousin. Sarah pays the sales tax upfront for both devices. The rep emphasizes that the "free" phone isn't a lump-sum discount but is paid back through bill credits over 36 months. Sarah visits the AT&T Official Site and sees

Both lines must usually be on a qualifying unlimited data plan.

Sarah's first bill arrives, and she’s shocked to see charges for both phones. Panicked, she calls AT&T Customer Service . The agent clarifies that BOGO credits usually take 2 to 3 billing cycles to begin. You must buy the phones on a long-term

By the third month, the credits kick in, retroactively covering the previous months. Sarah has her new phone, and her cousin has the "given" one, provided they stay with AT&T for the full three-year term to receive all the credits. Key BOGO Requirements to Remember