Attitudes And Attitude Change – Pro & Official

Gaining and analyzing information, such as reading a product review. Mechanisms of Attitude Change

This model suggests two "routes" to persuasion: Attitudes and Attitude Change

The way one intends to act or actually behaves toward the object (e.g., "I will buy this brand"). Gaining and analyzing information, such as reading a

Persuasion via surface cues, like a celebrity endorsement or a catchy jingle. Gaining and analyzing information

Observing and imitating the views of parents, peers, and role models.

Attitudes aren't innate; they are learned through various channels:

Success in persuasion depends on the source (credibility), the message (strength and logic), the channel (medium used), and the audience (openness and existing beliefs). Contemporary Contexts