The official music video , released in October 2012, was filmed by the creative duo LeBlanc + Cudmore and directed by Scott Cudmore.
: Known for a minimalist approach, the track relies on a simple, muted guitar riff and the rich vocal harmonies of backup singers Carleigh Aikins and Felicity Williams. It notably lacks a traditional snare drum , instead using a shaker and brush to maintain its steady rhythm. The Official Music Video
"Lost In The Light" is the career-defining track by , the stage name for Finnish-Canadian musician Afie Jurvanen . Released in 2012 as the opening track of his second album, Barchords , the song has grown from an indie folk sleeper hit to a streaming powerhouse with over 100 million plays on Spotify. The Story Behind the Song
: Produced by Erika Lobko and Michael LeBlanc, the video visually complements the track’s stripped-down aesthetic.
: The imagery of "light" represents hope, clarity, and understanding, while "darkness" symbolizes the confusion and pain often found in deep connections.
: Beyond its standalone success, the song's evocative nature has made it a favorite for television and film soundtracks , appearing in series like Ted Lasso , Workin' Moms , and The Originals .
: The song draws from Jurvanen's personal experiences with the "ups and downs" of relationships. He describes his songwriting process as a healing, intimate act meant to capture human emotion at its core.
Afie Jurvanen wrote "Lost In The Light" as an introspective exploration of the complexities inherent in love and loss.