: Common mental shortcuts—such as Anchoring (relying too heavily on the first piece of info) or Herd Mentality (following the crowd)—that can lead to systematic errors.
: The psychological tendency for the pain of losing something to be twice as powerful as the joy of gaining the same amount. Behavioural Economics and Finance
: A model describing how individuals evaluate potential losses and gains when making choices under risk. : Common mental shortcuts—such as Anchoring (relying too