Best Buy Mission Statement 2017 Apr 2026

: Empowering associates to be "inspiring friends" to customers.

: The focus shifted from cost-cutting to expansion in services and tech expertise. best buy mission statement 2017

The mission was supported by four primary core values that guided employee behavior: : Empowering associates to be "inspiring friends" to

The 2017 mission review highlights how a clear purpose saved the retailer from the "retail apocalypse" affecting many big-box stores at the time. Best Buy: How Human Connection Saved a Failing Retailer Best Buy: How Human Connection Saved a Failing

In early 2017, CEO Hubert Joly declared the company's turnaround complete and introduced a more aggressive mission focused on rather than just selling hardware.

: Adapting to the rise of online retail and "showrooming".

This period was a major turning point for the company as it transitioned from a survival strategy ("Renew Blue") to a growth-oriented plan called "Best Buy 2020: Building the New Blue". 💡 The 2017 Strategic Shift