: Sprint historically struggled at the Apple Store due to the dominance of Verizon and AT&T. At Best Buy, however, Sprint leveraged its unlimited data plans and deep discounts to lure customers.
: Late-cycle deals in 2018 saw the iPhone 7 and 7 Plus available for as little as $5.99/month (approx. $144 total) for new Sprint accounts, a massive reduction from the standard $450+ retail price. best buy sprint iphone 7
During the mid-2010s, the on Sprint was a centerpiece of aggressive retail wars at Best Buy . For many, it represented a strategic crossroads where high-end tech met massive carrier subsidies—a "golden era" of deals that helped Sprint claim nearly double the iPhone sales share at Best Buy compared to Apple's own stores. The Strategy: Why Best Buy? : Sprint historically struggled at the Apple Store
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