Best Mascara To Buy Today 8 Best Mascaras for Falsies-Level Length and Volume - Allure Holding the title of America's #1 mascara for over 40 years, it remains a reliable go-to for makeup artists and celebrities alike. Specialty Formulas best mascara to buy This formula features a unique, double-sided wand. One side uses short bristles to curl and volumize, while the longer side separates and lengthens without clumping. 8 Best Mascaras for Falsies-Level Length and Volume