: Fragrance is expected to be the strongest-performing category, while the use of aesthetic injectables continues to rise globally.
: While 72% of women feel intimidated by perimenopause, only about 34% know where to seek professional help for it. beuty milfs
Meanwhile, brands have more avenues than ever to capture consumer attention. But consumers are value conscious, skeptical of hype, McKinsey & Company Free Online Report Maker: Design a Custom Report - Canva : Fragrance is expected to be the strongest-performing
When selecting beauty products, mature consumers prioritize efficiency and transparency over hype. skeptical of hype
: Consumers are looking for multipurpose skincare (51%) and products that deliver clear, verified benefits.
: Only 13% of consumers cite "famous founders" as a key reason for their purchase, signaling a decline in traditional influencer power.
: Fragrance is expected to be the strongest-performing category, while the use of aesthetic injectables continues to rise globally.
: While 72% of women feel intimidated by perimenopause, only about 34% know where to seek professional help for it.
Meanwhile, brands have more avenues than ever to capture consumer attention. But consumers are value conscious, skeptical of hype, McKinsey & Company Free Online Report Maker: Design a Custom Report - Canva
When selecting beauty products, mature consumers prioritize efficiency and transparency over hype.
: Consumers are looking for multipurpose skincare (51%) and products that deliver clear, verified benefits.
: Only 13% of consumers cite "famous founders" as a key reason for their purchase, signaling a decline in traditional influencer power.