Black Friday (2021) Apr 2026

Footfall rose significantly compared to 2020 lockdowns but remained roughly 24% to 28% below 2019 pre-pandemic levels.

Black Friday 2021 Report: A Year of Transition Black Friday 2021 (November 26) was characterized by a unique "return to normalcy" following the 2020 pandemic surge, though it faced significant headwinds from global supply chain disruptions and shifting consumer habits. For the first time on record, online revenue on Black Friday saw a year-over-year (YoY) decrease in major markets like the US (1% drop) and the UK (14% drop). 1. Key Performance Metrics Black Friday (2021)

In a shift from "midnight sprees," US sales peaked between 8:00 AM and 12:00 PM as consumers opted to sleep in. 3. Top Performing Product Categories Footfall rose significantly compared to 2020 lockdowns but

US online sales reached $8.9 billion , down from $9.0 billion in 2020. Top Performing Product Categories US online sales reached

The "shopping holiday" evolved into a month-long event, with consumers adapting to new economic realities.

In some regions, the average spend per transaction rose only marginally (e.g., from R535 to R545 in South Africa), indicating consumers were buying more items but remaining conservative on price.