: Directed by Seo Hyun-seung (who also directed 2NE1's "I Am the Best"), the music video’s bold aesthetics and fashion-forward styling established the group as instant trendsetters.
: The iconic "Blackpink in your area" tagline made its debut here, establishing a signature brand for Jisoo, Jennie, Rosé, and Lisa. Blackpink Boombayah
: Known for its energetic and precise moves, the Boombayah choreography has become a staple in K-pop dance culture, frequently covered by fans and new idols alike. : Directed by Seo Hyun-seung (who also directed
The Anthem that Defined an Era: BLACKPINK’s "BOOMBAYAH" Released on , "BOOMBAYAH" served as the explosive introduction for BLACKPINK, instantly cementing their "girl crush" identity and reshaping the global K-pop landscape. Produced by Teddy Park and Bekuh Boom, the track debuted as part of the Square One single album alongside "Whistle". A Record-Breaking Debut The Anthem that Defined an Era: BLACKPINK’s "BOOMBAYAH"
: In 2021, it became the first K-pop debut music video to surpass 1.3 billion views .
The song is a high-octane fusion of , characterized by heavy bass, sharp high-hats, and a thumping "Big Room" genre influence.
From the moment it dropped, "BOOMBAYAH" began shattering records. It was the fastest debut single to hit No. 1 on the Billboard World Digital Songs chart at the time. Its digital dominance has only grown over the years: