Tracking recall and recognition (e.g., how many people know the brand and what they sell).
This lens evaluates how the brand lives in the minds of consumers. It is the core of "Customer-Based Brand Equity". Tracking recall and recognition (e
The ability of the brand to command higher prices than competitors for similar products. Tracking recall and recognition (e.g.
Gauges customer loyalty by how likely they are to recommend the brand to others. Tracking recall and recognition (e
Measures the specific portion of revenue attributable to the brand's name and reputation.