This report analyzes the evolving landscape of consumer behavior regarding in 2026, focusing on the shift toward authentic participation, private label expansion, and the rise of the resale economy. 1. Executive Summary
Consumers in 2026 are increasingly "intentional," moving away from fixed categories and linear purchase journeys. Trust has become the primary growth engine, with 95% of consumers valuing in community spaces over traditional promotion. 2. Emerging Consumer Behavior
: Provide educational content (the #1 request from community members) rather than just sales pitches. 6. Industry Leaders and Market Value buy at brands
: Communities shape decisions; 98% of consumers trust peer recommendations from online groups.
: Prioritize reviews and creators over traditional ads. This report analyzes the evolving landscape of consumer
According to the , top performers continue to leverage high brand equity:
To remain competitive, brands should implement the following strategies: Trust has become the primary growth engine, with
: Currently undergoing a strategic sale process to attract new financial and strategic buyers. Consumers Want Brands to Prove They’re Worth It | BoF