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It proves that "network data" (social proof) is more powerful than just personal interest, which is the logic behind why people try to "buy" attendees to jumpstart that visibility. The Role of Social Media in Promoting Special Events buy facebook event attendees
Buying Facebook event attendees is a common, though controversial, marketing tactic used to create a sense of social proof and momentum for an event. While there are commercial services available to purchase "Going" or "Interested" RSVPs, academic research suggests that the organic quality of your network and the psychological drivers of your audience are far more critical for actual physical attendance. Interesting Research Papers on Event Attendance If you are looking for academic perspectives on