: Consumers aged 25–64 are the most likely to shop for gifts online, whereas older demographics still show a strong preference for in-store physical evaluation.
: Sites like Not On The High Street and Etsy UK are the primary destinations for one-of-a-kind and handmade gifts.
The following table outlines what UK consumers are actively buying and what they desire to receive: Percent Desiring (2025) Market Growth Highlights Driven by higher order values and mobile shopping. Vouchers & Gift Cards buy gifts uk
The UK gift market is a multi-billion pound industry, valued at approximately in 2024 and projected to reach $8.04 billion by 2032. This market is currently defined by a sharp rise in personalized gifting , a shift toward sustainable/pre-loved items , and a heavy reliance on Black Friday as a strategic budgeting tool for holiday shopping. Market Trends and Consumer Behavior
: While the "cost-of-living" remains a factor, households earning under £15,500 actually increased their gift spending by nearly 5% year-on-year in late 2025, showing resilience in holiday traditions. UK Personalized Gifts Market Size 2025-2029 - Technavio : Consumers aged 25–64 are the most likely
: In 2025, 72% of UK shoppers purchased Christmas gifts during Black Friday. This has compressed the peak trading window, with 34% of Brits starting their holiday shopping in November.
: The personalized gift segment is growing at roughly 15% annually , outpacing the broader market. Top items include engraved jewelry, photo-based products, and bespoke home decor. Vouchers & Gift Cards The UK gift market
: Over 80% of consumers use Instagram or TikTok to research brands before buying, with Gen Z being twice as likely to purchase gifts directly through social platforms. Popular Gift Categories (2025-2026)