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, the founder of Pepperidge Farm , discovered the crackers while on vacation in Switzerland in the early 1960s. She negotiated a licensing agreement with Kambly to manufacture and sell them in the United States, officially launching them in 1962 .

begins as a romantic gesture in Switzerland long before they became an American snack icon. 1. The Romantic Swiss Origins (1958) buy goldfish crackers

6 things you didn't know about “The Snack That Smiles Back” , the founder of Pepperidge Farm , discovered

The story of buying Goldfish crackers Go to product viewer dialog for this item. He created the fish-shaped snack as a birthday

The cracker was invented by at the Swiss biscuit manufacturer Kambly in 1958. He created the fish-shaped snack as a birthday gift for his wife , whose astrological sign was Pisces (the fish). The original snack was called Goldfischli and quickly became popular in Switzerland. 2. Coming to America (1962)