By 1959, the juice stand was gone, and the Lilly Pulitzer brand was born, quickly becoming the definitive uniform of American resort wear [1]. For decades, acquiring a "Lilly" required a trip to a high-end boutique or a sunny vacation destination. Then came the digital age.
Living in Palm Beach in the late 1950s, the wealthy socialite opened a juice stand [1]. To hide the inevitable splashes of orange and grapefruit juice on her clothes, she asked her dressmaker to create sleeveless shift dresses in bright, busy patterns [1]. buy lilly pulitzer online
Lilly Pulitzer did not set out to build a fashion empire; she just wanted to mask juice stains [1]. By 1959, the juice stand was gone, and