PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
: You can load a card with a maximum value of $1,000 .
Buying a is a straightforward process whether you prefer physical cards or digital e-gift versions. They are highly flexible, as they can be redeemed across multiple sister brands including Ann Taylor , Ann Taylor Factory , and LOFT Outlet , both in-store and online at loft.com . Purchase Options
: For online orders at LOFT or Ann Taylor , you simply enter the 19-digit card number and PIN at checkout. In-store, you must present the physical card or the digital barcode on your mobile device. buy loft gift card
: These cards cannot be used for international orders or to pay off a LOFT credit card balance. Pro-Tips for Gifting
: You can purchase standard gift cards or e-gift cards directly from their site. E-gift cards are delivered via email, while physical cards are mailed with free shipping . : You can load a card with a maximum value of $1,000
: Gift cards are available at any LOFT or LOFT Outlet retail location. You can use the LOFT Store Locator to find a nearby branch.
: LOFT gift cards do not have an expiration date and do not incur service fees. Purchase Options : For online orders at LOFT
: Large retailers like Kroger often carry them, and secondary marketplaces like CardCash sometimes offer them at a discount (up to 11-13% off). Key Features & Policies
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
