After 40 years of history, Urano World has been created with the aim of bringing together, under the same name, different companies belonging to Papiro Company, which have evolved and are part of the same ecosystem. With Urano World, we want to simplify communication with our clients and strengthen the relationship with a single global interlocutor operating in Spain, Latin America and the U.S.
Joaquín Sabaté Pérez (CEO)
: A go-to for colorful, creative makeup and US-based brands like Morphe and Jeffree Star Cosmetics . The Rise of Social Commerce
Shoppers typically choose retailers based on the brands they carry and their loyalty reward systems:
As of 2025–2026, social platforms have become formidable competitors to traditional websites:
: A premium boutique retailer that has rapidly expanded its online presence, focusing on luxury skincare and makeup like Hourglass and Rare Beauty .
: A go-to for colorful, creative makeup and US-based brands like Morphe and Jeffree Star Cosmetics . The Rise of Social Commerce
Shoppers typically choose retailers based on the brands they carry and their loyalty reward systems:
As of 2025–2026, social platforms have become formidable competitors to traditional websites:
: A premium boutique retailer that has rapidly expanded its online presence, focusing on luxury skincare and makeup like Hourglass and Rare Beauty .
