Car Get One Free 2017: Buy One

By late 2017, dealer incentives reached record highs, averaging over $4,300 per vehicle. The BOGO strategy served several industry purposes:

: A customer would be required to buy a high-margin, fully loaded vehicle, such as a large SUV, at full manufacturer’s suggested retail price (MSRP). buy one car get one free 2017

: Even if the second car was free, it created a new customer relationship for service plans, extended warranties, and future trade-ins. Consumer Reality Check By late 2017, dealer incentives reached record highs,

True "buy one get one free" deals on vehicles are rarely a simple giveaway of two equal assets. Historically, these promotions followed a specific pattern: Consumer Reality Check True "buy one get one

: The second vehicle was typically a base-model sub-compact with minimal features, like a Mitsubishi Mirage or a Kia Rio .

: It allowed dealers to move two pieces of "stagnant metal"—often a sedan and a large SUV—off the lot simultaneously.