: A leading national retailer carrying a wide selection of Urbane collections including Impulse and Essentials.
: A primary source for international customers, particularly in Australia, carrying the full Urbane collection.
was created with a specific "nurse-first" philosophy, aiming to provide medical professionals with apparel that balances high-fashion aesthetics with rigorous clinical functionality. Part of the established Landau family of brands , the brand evolved from the idea that healthcare workers shouldn't have to choose between looking professional and feeling comfortable during long, demanding shifts. The Evolution of the Story
: The foundational story of the brand is rooted in the experiences of real clinicians who needed more from their uniforms—specifically better fits, more pockets, and fabrics that didn't feel restrictive.
: In 2021, the brand introduced the ICON by Urbane collection, which was designed to celebrate the "iconic" nature of healthcare work. This collection focuses on empowering professionals through sophisticated design details and "live what you love" messaging hidden within the garments.
: Recent iterations of the brand emphasize Quick Cool Wicking Technology and 4-way stretch fabrics, moving toward an "activewear" feel that mirrors modern athletic brands while maintaining a professional look. Where to Buy Urbane Scrubs