If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) .
A USPTO attorney reviews the application (taking 8–12 months on average). If approved, it is published for 30 days to allow for public opposition. 2. Buying an Existing Trademark (Assignment)
You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom buying rights to a name
The process of "buying rights to a name" typically falls into two categories: for your own business or purchasing an existing trademark from another owner through a legal assignment. 1. Registering a New Trademark
Approximately $350 per class (more flexibility). If the name is not yet owned, you
You must specify which categories of goods or services (out of 45 classes) the name will protect. Costs are typically calculated per class.
Verify the mark is active, not in legal dispute, and that the seller has the legal right to transfer it. Comparison of Naming Rights Costs Estimated Cost Federal
Submit your application via the USPTO Trademark Center . TEAS Plus: Approximately $250 per class (most streamlined).