Platforms like Max, Netflix, and Disney+ have seen viewership triple as consumers trade subscriptions for ad-supported free content. 4. Negotiate and Purchase There are three primary ways to secure your ad spots:

Provides the personalization and measurability of digital ads on the biggest screen in the house.

Transparency and accountability are the new standards for 2026.

Recent data shows TV ads can reduce price sensitivity, allowing brands to protect profit margins against competitors. 2. Understand Your Audience

Negotiating directly with networks or local stations, often during "Upfronts" (early buying for the year) or "Scatter" markets.