The music video for "Doja" was directed by of Lyrical Lemonade , marking the first time the renowned American director worked with a UK artist. The video’s vibrant turquoise aesthetic and Bennett’s signature fast-paced editing style were instrumental in the song's crossover appeal in the U.S. market. Chart Performance and Streaming Records
Produced by Manchester duo , the track is built on a recognizable flip of Eve and Gwen Stefani's 2001 hit "Let Me Blow Ya Mind" . This choice reflects a broader trend in UK drill of sampling nostalgic early-2000s R&B and hip-hop to create more melodic, accessible tracks that resonate across generations. Lyrical Content and Viral Strategy
He used the track's platform to denounce homophobia as "weird" and noted that while anti-gay prejudice is often "embedded in the culture" of rap and the "hood," he is firmly against it. Central Cee - Doja (Official Audio)
The lyrics also touch on his identity as a converted Muslim, noting that he and his "brothers" prioritize Eid over Christmas. A Historic Music Video Collaboration
The track's lean runtime of just 1 minute and 37 seconds was tailor-made for the TikTok era, where a snippet of the song garnered over 13 million plays before the official release even dropped. The music video for "Doja" was directed by
Central Cee's "Doja": The Viral Anthem That Broke Borders Released on July 21, 2022, stands as a pivotal moment for West London rapper Central Cee, catapulting him from a UK drill standout to a global household name. The track is not only a commercial powerhouse but also a cultural phenomenon that leveraged viral marketing and high-profile international collaboration. Production and Nostalgic Sampling
The song takes its title from American superstar , whom Central Cee mentions flirtatiously in the opening verse: "Somebody tell Doja Cat, that I'm tryna indulge in that" . However, the track's most viral—and controversial—lyric is the opening line of the chorus: "How can I be homophobic? My b*tch is gay" . The lyrics also touch on his identity as
"Doja" was an immediate success, debuting at on the UK Singles Chart and reaching number one in New Zealand and Greece. Achievement Spotify Record Most-streamed UK rap song in history (over 470 million) Instagram UK Debut Peaked at #2 on the Official UK Singles Chart Official Charts Global Reach Debuted at #19 on the Billboard Global 200 Billboard Awards Video of the Year at the 2022 MOBO Awards Songfacts