The "Frame" is the context in which a choice is presented. Think of it as a camera angle. A filmmaker can make a scene look terrifying or hilarious just by changing the lighting and the crop. In decision-making, we call this . The Positive Frame: "This surgery has a 90% survival rate."
When your choices align with your values, life feels "right." When they clash—like taking a high-paying job that requires you to compromise your integrity—you experience cognitive dissonance. This is that nagging feeling of being "off-track." 2. Frames: The Lens of Reality Choices, Values, and Frames
To make better decisions, you have to look at the interplay: The "Frame" is the context in which a choice is presented
You can’t always control the choices presented to you, but by understanding your values and being conscious of the frames you're using, you can reclaim the driver's seat of your life. In decision-making, we call this
Every day, you make thousands of decisions—from the mundane (oatmeal or toast?) to the monumental (should I quit my job?). While it feels like we’re making these choices in a vacuum of pure logic, there are three hidden architects designing our reality:
"This surgery has a 10% mortality rate."
Logically, these are identical. Emotionally, they are worlds apart. We are often swayed not by the facts themselves, but by how those facts are "framed" to us by the media, our peers, or even our own internal inner critic. 3. Choices: The Final Output
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