Commodification And Spectacle In Architecture: ... ★ Updated & Plus

While the exterior may be a wild, folded-glass sculpture, the interior spaces are frequently standardized "Category A" floorplates designed for maximum rentability [2, 6].

When spectacle leads, the interior life of a building often suffers. Commodification and Spectacle in Architecture: ...

Projects like the Burj Khalifa or the "Vessel" in New York are engineered to be "Instagrammable" moments [1, 8]. The building becomes a stage set for the production of images, where the experience of the space is secondary to the documentation of it [4, 9]. While the exterior may be a wild, folded-glass

In the contemporary city, architecture has largely shifted from its historical role as a provider of shelter and civic identity to becoming a [2, 5]. When we speak of the "commodification of architecture," we are looking at buildings treated primarily as financial assets—designed not for the people who inhabit them, but for the global capital that funds them [2, 8]. 1. The Rise of the "Starchitect" Brand The building becomes a stage set for the