Consumer Behaviour In Tourism, Second Edition Apr 2026

Features case studies from diverse regions, including the Chinese and Islamic tourism markets, and adventure tourism in the USA and New Zealand .

The relationship between research, the marketing mix, and behavior. Consumer Behaviour in Tourism, Second Edition

You can find the physical or digital book through retailers like Amazon or Elsevier. Note that while this second edition is a classic, newer editions (up to a 4th edition) are also available with updated pandemic-related data. Consumer Behaviour in Tourism Second edition Features case studies from diverse regions, including the

Further explores national and cultural differences in consumer behavior and the psychological process of destination image and choice. Note that while this second edition is a

Patterns of world demand and the nature of specific segments.

Exploration of "green" consumers, postmodernism, and research agendas for the future.

The second edition expanded significantly on the original 1999 text to include contemporary challenges and emerging markets: