In the book, Berger outlines six principles that drive virality and word-of-mouth marketing:
Short excerpts and book reviews can be found on sites like Academia.edu and WordofMouth.org . 💡 Core Framework: The STEPPS Model Contagious By Berger, Jonah Pdf
Contagious why things catch on - jonah berger - Academia.edu In the book, Berger outlines six principles that
: The Internet Archive offers options to borrow and stream the book online. In the book
You can find the full digital book or comprehensive summaries at these locations: