: The song uses evocative imagery such as falling night, counting seconds, and mirrors the feeling of an "unfillable miracle" or following a shadow/illusion.
: The lyrics revolve around themes of parting, longing, and eternal devotion. Key lines translate to "I love you still" ( isev mikvarkhar ) and "I followed you as a shadow eternally".
: The structure conveys a sense of repetitive, inescapable longing—mirroring the "again and again" refrain. Critical Reception
The track is categorized as . It features Kenchiashvili's signature deep, resonant vocals paired with acoustic instrumentation. Critics and listeners often describe the melody as "mesmerizing" and "soulful," emphasizing its ability to evoke strong emotions even for those who do not understand the Georgian language. Themes & Lyrics
: On platforms like TikTok and YouTube, the song is frequently cited as a "masterpiece" of modern Georgian music that promotes a message of peace and universal human connection.
(Again and Again) is one of the most recognizable tracks by Georgian folk artist Dato Kenchiashvili , originally released in September 2016. The song is celebrated for blending traditional Georgian musicality with modern soulful arrangements, amassing over 38 million views on his official YouTube channel . Musical Style & Production
While professional English-language reviews are scarce, the song has significant cultural impact across the Caucasus and Eastern Europe.
The song's title, (ისევ და ისევ), translates to "Again and Again" or "Still".
