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Dealer 【PROVEN】

: Between 2019 and 2022, dealership markups increased by over 144%, significantly outpacing manufacturing cost growth. While these markups have somewhat subsided, they remain a key point of negotiation for buyers.

The automotive dealer landscape is currently facing increased scrutiny regarding pricing transparency and sales tactics. Dealer

: In early 2026, the FTC warned nearly 100 dealership groups about deceptive pricing, such as advertising rates that do not include required fees or are contingent on specific financing. : Between 2019 and 2022, dealership markups increased

: The Federal Trade Commission (FTC) finalized the "Combating Auto Retail Scams" (CARS) rule to target "bait-and-switch" tactics and hidden "junk fees". Dealers must now clearly disclose offering prices and confirm that add-ons, like extended warranties, are optional. : In early 2026, the FTC warned nearly

Understanding brand and dealer retention in the new car market

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