Yes, for approximately $305 million . At the time, Converse was a century-old brand that had recently emerged from bankruptcy and was struggling with more than $200 million in debt. The Evolution of the Partnership
: While Nike focused on high-performance athletic gear, it repositioned Converse to dominate the lifestyle and streetwear markets. did nike buy converse
: Nike introduced its proprietary technology (like Lunarlon cushioning) into classic silhouettes and launched high-profile collaborations with designers like Comme des Garçons and artists like Tyler, the Creator . Yes, for approximately $305 million