: Unlike many acid-based competitors, Domestos uses a 100% biodegradable bleach-based formula to eliminate germs and limescale. The "Right to Toilets" Campaign in Romania
Founded in 1929 by Wilfred Handley in a garden shed in Newcastle, Domestos has grown into a global leader acquired by Unilever in 1961. In the Romanian market, it is a staple in the home care segment, with products such as thick bleach and toilet rim blocks widely available at retailers like Carrefour Romania. Domestosromanian
: While known as Domestos in Romania and the UK, the brand is marketed as Vim in Argentina and Vietnam, Glorix in the Netherlands, and Domex in India. : Unlike many acid-based competitors, Domestos uses a