Ea 2019-03 -

: Within the EA Forums, March 2019 ("2019-03") saw the start of community events like the "Maxis Creates March" baby challenge for The Sims 4 .

On , EA announced that it would not hold a standard keynote at E3 2019. Instead of a giant show, the company shifted its focus to: EA 2019-03

: Multiple streams scheduled for the first two days of EA Play (June 7–8) focused on gameplay action rather than cinematic trailers. : Within the EA Forums, March 2019 ("2019-03")

: Teams behind upcoming titles joined these streams to provide information directly to viewers. : Teams behind upcoming titles joined these streams

: During this period, Apex Legends (developed by Respawn) hit a massive milestone of 50 million registered players within just one month of its February release. Other Contexts

: On March 15, 2019, EA debuted its first competitive gaming broadcast studio with the Madden NFL 19 Challenge . This facility featured 360-degree sets, a player lounge styled like a New York loft, and a dedicated analyst desk.