Marketing: An Hour A Day: Email

Review metrics like Click-to-Open rates and perform A/B testing on subject lines to optimize future sends. Core Principles for Success

Beyond just using names, segment your list into groups—such as "customers" vs. "non-respondents"—to provide relevant experiences. Email Marketing: An Hour a Day

Engage readers with knowledge or entertainment to avoid being perceived as intrusive. Review metrics like Click-to-Open rates and perform A/B

Prioritize understanding what your readers need over simple list growth. Email Marketing: An Hour a Day

Draft short, punchy messages using storytelling to build a connection.

To make your hour impactful, focus on strategic drivers rather than just sending "blasts".