Facebook.com Apr 2026

98.5% of users access the platform via mobile devices. Strategic Shifts in 2026

Meta is heavily pushing "Professional Profiles" for creators, allowing personal accounts to access monetization tools previously reserved for business pages. facebook.com

A significant 2026 policy restricts non-verified pages to just two external links per month in posts to discourage users from leaving the platform. Key Features & Tools Key Features & Tools All video content has

All video content has been unified under the Reels format to compete with short-form video trends, with video watch time growing by double digits. In 2024, Meta reported $164

Facebook.com: 2026 Strategic Platform Overview Facebook remains the world's largest social media platform as of early 2026, with approximately and 2.11 billion daily active users (DAU) . While growth has plateaued in North America (0.3%), the platform continues to expand in emerging markets, led by India with over 383 million users. In 2024, Meta reported $164.5 billion in total revenue , with advertising accounting for 97.3%. Core Platform Metrics (2025-2026)

Facebook is undergoing a fundamental transformation into an "AI-driven discovery engine":

Over 50% of the feed is now curated by AI Discovery rather than strictly by "friends and followed accounts".