"This Fire" is the seventh track on Franz Ferdinand's self-titled debut album. The version used for the video is often the Rich Costey-produced remix titled "This Fffire," which was released as a single on October 4, 2004.
Released in 2004, the music video for (often stylized as "This Fffire" for the single release) is a visually striking piece directed by Stylewar that draws heavily from Russian Constructivist art. Visual Style and Themes
The band members are depicted as "masterminds" executing a plan for world domination. They use various methods, including hypnosis, mind control, and coded letters, to "seduce and capture" their audience.
The official video is available on major platforms including the Official Franz Ferdinand YouTube Channel and Dailymotion . Franz Ferdinand - This Fire (Video)
The video's aesthetic is explicitly based on El Lissitzky’s famous 1919 propaganda poster, Beat the Whites with the Red Wedge . It features a sharp, geometric design dominated by a palette of red, black, and white.
Viewers and critics have noted that the video’s historical setting often echoes motifs from World War I , a period significant to the band's name (referencing Archduke Franz Ferdinand). Music and Versions
The track gained a massive new audience in 2022 after being selected as the opening theme for the Netflix anime "Cyberpunk: Edgerunners" . Where to Watch