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: Mature characters are often cast as villains—59% of films feature older villains compared to only 30% featuring older heroes.
: Major female characters in broadcast TV fall from 42% in their 30s to just 15% in their 40s .
While women represent roughly half the population, their presence in cinema and television drops sharply as they age. This "disappearing act" is a documented trend where female characters peak in their 30s before their representation plummeted by nearly two-thirds upon entering their 40s. 📉 Representation by the Numbers
Research consistently shows a stark "celluloid ceiling" for mature women:
: Defining women solely through their service to others (e.g., the "meddling mother-in-law" or "eccentric grandmother").
: Only 1 in 4 characters aged 50 or older are women.