There is an ongoing tension in media representation between viewing the thong as a fetish item versus a legitimate fashion choice . High-fashion brands (such as Versace or Diesel) frequently feature them in campaigns targeted at the queer demographic to bridge this gap.

Early "physique" magazines utilized "posing straps" (precursors to the modern thong) to bypass strict censorship laws regarding nudity while celebrating the male form. This established a visual language connecting the garment to queer aesthetics. gays in thongs porn

Look into the of luxury queer swimwear/underwear. There is an ongoing tension in media representation

In the late 20th century, the thong became a staple in gay adult media and erotic cinema. It served as a visual tool for objectification and empowerment , emphasizing the "male gaze" within the community. gays in thongs porn