Google Shopping Buy Button «2025-2027»

: Merchants can now set handling_cutoff_time and minimum_order_value at the product level rather than account-wide.

As of 2026, Google has shifted its strategy toward "agentic commerce," focusing on AI-driven tools that drive traffic directly to merchant sites. google shopping buy button

: Google is piloting "Direct Offers" where AI determines when to display specific discounts, bundles, or free shipping directly within the shopping interface for brands like e.l.f. Cosmetics and Petco. 2. Historical Context: The "Buy on Google" Program google shopping buy button

: Google moved away from being a marketplace host to focus on its role as a high-intent search and discovery engine. google shopping buy button