The commercial value of gymnastics is at an all-time high, particularly for women's artistic gymnastics.

: TV viewership for NCAA championships increased 10-fold between 2019 and 2025, reaching 1.5 million viewers on ESPN. 2. Digital Media and the "Creator Athlete"

: Women's gymnastics was the #1 primetime sport on NBC during the Paris 2024 Games, attracting 41.5 million viewers for Day 1 qualifications alone.

: NBC Sports and USA Gymnastics have extended their partnership through 2032, ensuring consistent coverage of elite events on Peacock and CNBC.