He saw a number on the tag: He discovered that Fill Power measures how much space an ounce of down takes up. 600: Good, standard comfort. 700-800: Luxury level—insanely fluffy and light.
Need Soft (so their heads don't tilt back).
Leo gave the pillow a squeeze. He looked for a (300+) and a "down-proof" weave. This ensures those tiny, pokey feathers don't escape and stab him in the cheek at 3:00 AM. 5. The Ethical Stamp
Need Medium (to cradle the natural curve of the spine). 4. Checking the Armor (The Shell)
Finally, Leo looked for the seal. This guaranteed that the birds were treated humanely, allowing him to sleep with a clear conscience.