The central plot involves bassist Ben McKee carrying a box containing a glowing, pebble-sized orb. The band digs a hole with their hands and plants the orb in the ground.
The video was produced by Todd Makurath with visual effects contributed by Ian Clemmer , who was tasked with creating the large-scale smoke explosions seen in the finale. Imagine Dragons - It's Time (Official Music Video)
Both the song and video emphasize the theme of maintaining one's core identity through major life transitions. Dan Reynolds wrote the lyrics during a "low point" while dropping out of college, using the song as a personal coping mechanism. The central plot involves bassist Ben McKee carrying
Upon planting the orb, a massive explosion occurs, throwing lead singer Dan Reynolds into the air where he briefly levitates. This imagery was designed to mirror the cover art of their Continued Silence EP. Both the song and video emphasize the theme
The video ends with the clouds parting and sunlight breaking through, symbolizing hope and new beginnings. Meaning & Symbolism
Watch the official music video to see the band's journey through the wasteland and the symbolic planting of the glowing orb: Imagine Dragons - It's Time (Official Music Video) ImagineDragonsVEVO YouTube• Apr 18, 2012 Critical Reception & Facts
Critics have noted the contrast between the video's moody, slow-motion atmosphere and the song's upbeat, mandolin-driven sound.