: These aggressive subsidies, which many industry experts like those at ABI Research viewed as a revival of older subsidy models, were designed to lock customers into long-term contracts (24–30 months) to prevent them from switching providers. in 2026: Value and Risks While the BOGO deals of the past are gone, the Apple iPhone 7
in September 2016, all four major U.S. carriers—, AT&T , T-Mobile , and Sprint —launched unprecedented "free" offers to capitalize on upgrade cycles. iphone 7 buy one get one free
was a landmark promotional campaign from 2016 to 2017 that revolutionized how major wireless carriers attracted new customers. While these deals are no longer available for the discontinued : These aggressive subsidies, which many industry experts
: Carriers like AT&T used BOGO deals to drive record-breaking sales, often requiring customers to buy both devices on an installment plan like AT&T Next to receive monthly bill credits over 24 to 30 months. was a landmark promotional campaign from 2016 to