refers to two major elements in the dark, industrial world of electronic artist KLOUD : the breakout 2019 single "The HIVE" [10] and the subsequent live immersive experience saga "HIVE" [1, 33]. 1. The Music: "The HIVE" (2019 Single)

: It is designed to feel "unfamiliar," leaving attendees questioning the reality of the performance and its technology [33].

Released in July 2019 on the Lowly label [6, 29], this track established KLOUD’s signature midtempo/dark techno sound.

: According to the artist, "The HIVE" represents an electronic housing case and information processing machine for drones, where each drone is controlled by KLOUD [5].

: Dark, industrial, and high-energy, often categorized under Cyberpunk or Midtempo playlists [8].

In 2021, KLOUD expanded the concept into , a "dark, raw, industrial" live event series [1, 33].