L — Oreal Buys It Cosmetics

: A major driver for the deal was IT Cosmetics ' dominance on QVC , a television shopping channel where L'Oréal previously lacked a strong foothold. The Founder's Journey: Jamie Kern Lima

: The brand was integrated into L'Oréal Luxe , joining other high-end names like Lancôme , Kiehl's, and Urban Decay . l oreal buys it cosmetics

: L'Oréal paid $1.2 billion for the brand, which had posted $182 million in net sales for the fiscal year ending June 2016 (a 56% year-over-year increase). : A major driver for the deal was

The acquisition is widely cited as one of the most successful entrepreneur stories in the beauty industry: L'Oréal signs agreement to acquire IT Cosmetics joining other high-end names like Lancôme